Start Your Story
The legacy uniball brand underwent a complete brand overhaul as they unveiled a new name and bold brand identity to celebrate their newest chapter — as uni.
We launched “Start Your Story” multi-channel activation campaign across display, search, and social in tandem with the redesign to celebrate new beginnings. Three long-form spots follow a fashion designer, grocer, and artist using uni pens and uni’s POSCA markers as they embark on a new chapter and bring their stories to life. The campaign reached 405M+ impressions and boosted 80% of online sales.
Created alongside the fabulous Diana Backer and Couper Cox
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Role: Creative Director
Agency: Media.Monks
The Films
