Send Money With Delight
In the Instagram and TikTok world, PayPal came to Media.Monks looking for an ownable creative way to enhance the experience of sending/receiving money on the PayPal app.
They came to us with 33 specific themes, including a range of emotions, COVID-related content like social distancing and getting vaccinated, as well as content to make bill splitting less awkward and more fun.
The avocado was particularly useful in paying a friend back for deeply disappointing margaritas (somehow they were both too sweet and too salty?)
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Role: Creative Director
Agency: Media.Monks
COVID - Confinment
EXPRESSIONS - Dissapointed
BILL SPLITTING - Streaming Services (Inspired by Destiny’s Child)
BILL SPLITTING - Vacation with Friends
REMITTANCE - Sending money to family abroad.
EXPRESSIONS - Angry
EXPRESSIONS - Unimpressed
For the Full, Sound-On effect:
