As a part of the 16 days of Action to End Violence Against Women and Girls (which could use a catchier title), we created a campaign focusing on the physical and mental burden women carry to keep themselves safe.
In partnership with UN Women, we shed a light on the unfair burden of safety placed on women and gave men actions they can take to be better allies and help end gender-based violence. While the 16 days are over, the effort to make the world a safer and more equitable place continues.
Created with our amazing MAS interns turned freelancers Joel Chua and Burk Smyth
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Role: Creative Director
Agency: JWT
I am not Jewish, but my friend Nathan Phillips is and he wrote a new version of the book read at Passover Seders called "Bob Marley Passover." I redesigned it for mass consumption and before we knew it we got a book deal.
Heeb Magazine said, "It's the Bob Marley Passover you never knew you always wanted," Huffington Post said, "Passover just got a lot cooler", and Agency Spy called it a "Cool, creative affront to Jewish grandmothers" and an Amazon Reviewer ranted, “I was so offended that I actually shredded the thing rather than return it.”
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Role: Designer / Art Director / Inventor of 10 plagues Bingo
Since the book was published, Mile End Deli in NY has hosted an annual Unorthodox Seder on the second night of passover.
What I don't collect in royalties I make up for with a yearly feast of the most amazing duck pate and more than the required 4 glasses of wine.
Right before Veteran’s Day in 2018, amidst news of troops being sent to the border to stop an immigrant caravan, we released this film featuring descendants of Medal of Honor recipients.
It was extremely gratifying to meet these people, tell this story, and accidentally make Tina, the woman at the end of the film, cry (tears of joy) repeatedly.
The spot ran for 4 days over the weekend of Veteran’s day and managed to help ancestry exceed their business goals by 75%
This idea came from the brilliant minds of Reto Oetterli and Adam Marzec
Shortlisted at New York Festival - 2019
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Role: Creative Director
Agency: JWT
Delivering Jobs sheds light on the Neurodiverse community, their value in the workforce, and their untapped potential.
The campaign aims to reframe the unemployment issue and change the narrative with the goal of forging pathways to one million employment and leadership opportunities for the Neurodiverse community by 2025.
Created alongside the dynamic duo Claire Healy and Christina Pitsinos as well as freelance writer Kieran Kern.
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Role: Creative Director
Agency: Wunderman Thompson
This BTS film was entirely shot and edited by a Neurodiverse team at Inclusion Films.
We launched a new collaboration between Master Distiller Eddie Russell and Actor/Creative Director Matthew McConaughey called Wild Turkey Longbranch.
We told the story of their bond and their bourbon through a mini documentary enhanced with notes we had Matthew take during the process. Fun Fact: In the key visuals Eddie (who never smiles) is smiling because Matthew is telling him stories about Snoop Dogg.
Created alongside Brittany Sarrette.
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Role: Creative Director
Agency: JWT
This was a little ditty we made from some outtakes from the shoot. It was slated to go on Twitter but was held back for various reasons. It makes me laugh, but because it never went live you’ll have to contact me for the password. It’s worth it, I swear. [ email me ]
In the United States, 857 students drop out every hour of every school day.
As a memorial to the futures of these students, we placed 857 desks in the shadow of the Washington Monument. This launched "Don't Forget Ed," a campaign Paul Spelman and I created for the College Board to get politicians to stop ignoring education during the 2012 election. This image got over 1.3m earned media impressions.
Our production budget was tiny so the desks were borrowed from a local high school and the copywriter Paul Spelman and I, along with any passerby we could convince to help, set them up ourselves in the middle of the DC summer. By far my sweatiest production.
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Role: Art Director
Agency: SS+K
People who know me know that I am perfectly okay with animals, so when I got the chance to celebrate the bond between shelter pets and their parents I said, “Okay!”
Working with Ad Council we created the #AdoptPureLove campaign for Shelter Pet Project. The campaign features TV, OOH, social as well as some longer-form interviews with the celebrity spokespeople and short docs about every day (not-famous) pet owners all working to encourage everyone to adopt from shelters and rescue groups nationwide.
The concept was born in the beautiful minds of Lauren McNally and Andrew Berardi.
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Role: Creative Director
Agency: JWT
We rebrand this iconic ice cream by creating a bold OOH campaign centered around the simple ingredients they turn into amazing ice cream and the feeling you get when you eat it. äah.
We covered 4 cities in contextual ads about the feeling of äah for the summer and judging by this guy I saw on the E train, and the write up in Ad Week, it was very effective.
This was created with Dominic Al-Samarraie and the copy stylings of Erin Copithrone.
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Role: Art Director
Agency: JWT
Kleenex was launching two new products that people were having a hard time understanding so we were tasked with telling stories that can show the functional and emotional benefits of these innovations.
The most important lesson I learned from this production is that working with a dog isn’t as hard as trying to cast a 12 year old boy. Turns out that’s a very awkward time in young boys life/child actor’s career. The painful casting and overall creation were done alongside Erin Copithorne.
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Role: Art Director
Agency: JWT
Women are traditionally known as savers rather than investors - especially when compared to their risk-happy male counterparts.
Kris Seto and I created a fun campaign that would inspire women to think about and take charge of their future but, unfortunately, after the commercial was filmed the clients decided to go a more emotional route and It was never released. So the struggle continues.
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Role: Art Director
Agency: R/GA
For Kris Seto and I to check ‘doing karaoke fireside while stuck in midtown traffic’ off our bucket lists, we partnered Mastercard with Lyft to give some unsuspecting cardholders on both coasts some Priceless Surprises.
The client loved the holiday activations so much it became a broadcast spot that aired on New Year's Eve.
2014 Gold Midas Award - Financial Services
2014 FCS Portfolio Awards Gold – Social Media: Advertising
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Role: Art Director
Agency: R/GA