Right before Veteran’s Day in 2018, amidst news of troops being sent to the border to stop an immigrant caravan, we released this film featuring descendants of Medal of Honor recipients.
It was extremely gratifying to meet these people, tell this story, and accidentally make Tina, the woman at the end of the film, cry (tears of joy) repeatedly.
The spot ran for 4 days over the weekend of Veteran’s day and managed to help ancestry exceed their business goals by 75%
Finalist at New York Festival - 2019
Shelter Pet Project | Ad Council
People who know me know that I am perfectly okay with animals, so when I got the chance to celebrate the bond between shelter pets and their parents I said, “Okay!”
Working with Ad Council we created the #AdoptPureLove campaign for Shelter Pet Project. The campaign features TV, OOH, social as well as some longer form interviews with the celebrity spokespeople and short docs about everyday (not-famous) pet owners all working to encourage everyone to adopt from shelters and rescue groups nationwide.
I am not Jewish, but my friend Nathan is and he wrote a new version of the book read at Passover Seders called "Bob Marley Passover." I redesigned it for mass consumption and before we knew it we got a book deal.
Heeb Magazine said, "It's the Bob Marley Passover you never knew you always wanted," Huffington Post said, "Passover just got a lot cooler", and Agency Spy called it a "Cool, creative affront to Jewish grandmothers" and an Amazon Reviewer ranted, “I was so offended that I actually shredded the thing rather than return it.”
Since the book was published, Mile End Deli in NY has hosted an annual Unorthodox Seder on the second night of passover.
What I don't collect in royalties I make up for with a yearly feast of the most amazing duck pate and more than the required 4 glasses of wine.
In the United States, 857 students drop out every hour of every school day.
As a memorial to the futures of these students, we placed 857 desks in the shadow of the Washington Monument. This launched "Don't Forget Ed," a campaign we created for the College Board to get politicians to stop ignoring education during the 2012 election. This image got over 1.3m earned media impressions.
Our production budget was tiny so the desks were borrowed from a local high school and the agency team, along with any passerby we could convince to help, set them up in the middle of the DC summer. By far my sweatiest production.
The Absent - Visualizing America's Dropout Problem
Full Campaign Case Study
Wild Turkey | Longbranch
We launched a new collaboration between Master Distiller Eddie Russell and Actor/Creative Director Matthew McConaughey called Wild Turkey Longbranch.
We told the story of their bond and their bourbon through a mini documentary enhanced with notes we had Matthew take during the process. Fun Fact: In the key visuals Eddie (who never smiles) is smiling because Matthew is telling him stories about Snoop Dogg.
Kleenex | New Product Launch
Kleenex was launching two new products that people were having a hard time understanding so we were tasked with telling stories that can show the functional and emotional benefits of these innovations.
The most important lesson I learned from this production is that working with a dog isn’t as hard as trying to cast a 12 year old boy. Turns out that’s a very awkward time in young boys life/child actor’s career.
Kleenex Go-Anywhere - New Teammate
Kleenex Multicare - Can We Keep Him?
Wild Turkey | Sang Our Song
“We’re going to have to shake hands on this mustache” kicked off the pre-pro and the "Sang our Song" spot kicked off Wild Turkey's second year partnering with Matthew McConaughey.
We also utilized this shoot to capture additional social content as well as key visuals for print, in-store and OOH.
"Sang Our Song" - Director's Cut
We rebrand this iconic ice cream by creating a bold OOH campaign centered around the simple ingredients they turn into amazing ice cream and the feeling you get when you eat it. äah.
We covered 4 cities in contextual ads about the feeling of äah for the summer and judging by this guy I saw on the E train, it was very effective.
Mastercard + Lyft
In order to check ‘doing karaoke fireside while stuck in midtown traffic’ off my personal bucket list we partnered Mastercard with Lyft to give some unsuspecting cardholders on both coasts some Priceless Surprises.
The client loved the holiday activations so much it became a broadcast spot that aired on New Year's Eve.
2014 Gold Midas Award - Financial Services 2014 FCS Portfolio Awards Gold – Social Media: Advertising
MasterCard + Lyft for the Holidays
MasterCard + Lyft Glam Surprise
Wild Turkey Gives Back
Wild Turkey wanted to do something for the people in their local community for Thanksgiving and ended up getting over 28 million views.
Matthew McConaughey joined us to surprise, not only the volunteers, but some of the residents of Lawrenceburg, KY as they passed out over 4,500 turkeys. This simple act of goodwill got over 2 billion impressions, and was featured on Vogue, People, E!, Thrilllist, CBS, and @jaredscott__’s pinned tweets.
Wild Turkey & Matthew McConaughey Give Back
Rich Old Woman
Women are traditionally known as savers rather than investors - especially when compared to their risk-happy male counterparts.
We created a fun campaign that would inspire women to think about and take charge of their future but, unfortunately, after the commercial was filmed the clients decided to go a more emotional route and It was never released. So the struggle continues.
Spec Print Ads
I come from a long line of quilters and crafters so i’m always working on something to keep my hands busy.
These are a couple of recent projects i’ve done. The redhead is my niece who is a total weirdo.