The legacy uniball brand underwent a complete brand overhaul as they unveiled a new name and bold brand identity to celebrate their newest chapter.

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We launched “Start Your Story” multi-channel activation campaign across display, search, and social in tandem with the redesign to celebrate new beginnings. Three long-form spots follow a fashion designer, grocer, and artist using uni pens and uni’s POSCA markers as they embark on a new chapter and bring their stories to life.

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The campaign reached 405M+ impressions and boosted 80% of online sales.

In 2024 we partnered with new creators to show that no matter where it goes, there's beauty in every start.