Search for Common Ground (SFCG), the world’s largest peace-building organization, and One Million Truths, a science based non-profit that uses AI to help build solutions and reduce racial conflict have come together to create this campaign to remind people that preventing political violence starts with a choice.

The clients came to us with data showing that despite the divisiveness in our country, violence is a choice very few of us chose and asked us to help them translate their research into an engaging campaign featuring real people coming together and give them the agency to remember All We Share.

We not only created a sharable film, but also developed the branding, social look and feel and website.