College Board
2012
The Absent
An installation vizualizing America's drop out problem.
In the United States, 857 students drop out every hour of every school day.
As a memorial to the futures of these students, we placed 857 desks in the shadow of the Washington Monument. This launched "Don't Forget Ed" a campaign by The College Board to get politicians to stop ignoring education during the 2012 election. This image got over 1.3m earned media impressions and was featured in publications around the world and continues to be used in articles about dropout rates.
With a very scrappy production budget, the desks were borrowed from a local high school and the SS+K team, along with whatever passerby's we could convinced to stop for $20 set them up under the blazing DC sun. By far my sweatiest production.
Case Film