Häagen-Dazs
2017
äah
The simple pleasure of good ice cream.
We rebranded this iconic ice cream by creating a bold OOH campaign centered around the simple ingredients they turn into amazing ice cream and the feeling you get when you eat it. äah.
We covered 4 cities in contextual ads about the feeling of äah for the summer and judging by this guy I saw on the E train, and the write up in Ad Week, it was very effective.
NYC
LA
SF
