Wild Turkey
2018
Longbranch
The launch of a new whiskey from Matthew McConaughey and Wild Turkey
We launched a new collaboration between Master Distiller Eddie Russell and Actor/Creative Director Matthew McConaughey called Wild Turkey Longbranch.
We developed the brand look and feel as we told the story of their bond and their bourbon through a mini documentary. The film was enhanced with notes we had Matthew take during the process.
Fun Fact: In the key visuals Eddie (who never smiles) is smiling because Matthew is telling him stories about Snoop Dogg.
Brand Development
Mini Documentary
Key Visual
We also had fun stitching together some of Matthew's outtakes
(PW steeped)
