Every year, senior high school athletes make their commitments to top colleges around the country in a high profile signing ceremony featured on local and national news. The campaign took advantage of NCAA student athletes finally being able to profit off of their Name, Image and Likeness (NIL).

For graduating seniors, Uni-ball handed out gift boxes with everything they need to make their freshmen year a success, including of course the full range of Uni-ball pens and POSCA markers. As part of their participation, Uni-ball branding was featured throughout the signing ceremonies and was even showcased on ESPN and CBS 247 Sports when Ellis Robinson IV, the No. 5 recruit in the nation, committed to Georgia.