Right before Veteran’s Day in 2018, amidst news of troops being sent to the border to stop an immigrant caravan, we released this film featuring descendants of Medal of Honor recipients.

It was extremely gratifying to meet these people, tell this story, and accidentally make Tina, the woman at the end of the film, cry (tears of joy) repeatedly.

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The spot ran for 4 days over the weekend of Veteran’s day and managed to help ancestry exceed their business goals by 75%

This idea came from the brilliant minds of Reto Oetterli and Adam Marzec and was Shortlisted at New York Festival - 2019